Asda FM

Asda FM
Frequency Telstar satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online
First air date 1991
Format Popular Music and advertising
Owner Headland Media (under Contract to ASDA/Wal-mart)

Asda FM is the in-store radio station for the Asda supermarkets in the UK.[1][2][3]

About

Asda FM began on 7 September 1991 and is operated by Headland Media Retail at 2a Queen Street, Leeds, LS1 2TW.

Presenters on the station include Nick Babb, Carl Kingston, Paul Carrington, Vicky Howe, Steve Jordan[4] and Dominic Walker. According to The Guardian, it has a captive listenership of over eighteen million people each week.

It is available in all of the stores via Telstar satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online on the Asda website.[5] Despite the name, Asda FM does not broadcast anywhere on FM.

References

  1. ^ Harding, Nick (2010-03-19). "Check out Britain's number one radio station.. shopping to the tune of Asda FM". Daily Mirror. http://www.mirror.co.uk/news/top-stories/2010/03/19/check-out-britain-s-number-one-radio-station-115875-22122789/. Retrieved 2010-03-19. 
  2. ^ Sullivan, Caroline (2010-02-11). "Superstore DJs: How Asda FM became the UK's biggest radio station". The Guardian. http://www.guardian.co.uk/music/2010/feb/11/asda-fm-retail-radio. Retrieved 2010-03-19. 
  3. ^ Freeman, Sarah (2010-02-21). "'We don't want parents having to cover their children's ears in the cereal aisle'". Yorkshire Post. http://www.yorkshirepost.co.uk/features/We-dont-want-parents-having.6091527.jp. Retrieved 2010-03-19. 
  4. ^ "Asda FM: DJ puts shoppers in a spin". Yorkshire Evening Post. 2010-02-23. http://www.yorkshireeveningpost.co.uk/news/Asda-FM-DJ-puts-shoppers.6095795.jp. Retrieved 2010-03-19. 
  5. ^ "Details on MediaUK". http://www.mediauk.com/radio/602/asdafm-live. Retrieved 2009-12-23.